An Absolute Beginner’s Guide To Blogging For Money, Not For Fun

Basics Part 1 of 5.

Blogging is incredibly worthwhile because it allows you to create your own brand. You can learn and perfect highly marketable skills and begin to see yourself as an entrepreneur.

Over time, you will find yourself supporting and being supported by a unique community of writers and other artists, like you.

In the past four years since I started, blogging has also helped me clarify my personal and professional goals. It’s challenged me to intentionally learn something new every day. I’ve become more intentional about finding ways to generate passive income.

But these aren’t things that I knew—or even things that I cared about—before I started blogging.

Blogger Amy Lynn Andrews has estimated that bloggers can make around 1% of their pageviews per month. Hypothetically, if you reach 30,000 monthly pageviews, this would translate into about $300 per month. Other bloggers estimate that 1-3% of monthly pageviews is a more accurate number.

If you’re just getting started and you’d like to create an income-generating blog, you’ll need to accomplish these five tasks—and master them.

  • First, you need to create a solid, self-hosted, problem-solving blog with consistent, quality content in a profitable niche that solves your readers’ pain points. Whew! That was a mouthful.
  • Second, you need to be intentional about generating income. This may include purchasing courses, completing hours of research, learning the ways most successful bloggers make money, etc. In general, you’ll be more successful in a shorter amount of time if you treat your blog like an actual business—which it is.
  • Third, you’ll need to master search engine optimization (SEO), keyword research, marketing, and advertising. (You knew this though, right?)
  • Fourth, you’ll need to build a consistent, engaged follower base through networking, social media interaction, guest posting, regularly adding value, etc.
  • Fifth, you’ll need to convert your follower base into paid customers by consistently solving your readers’ “pain points” or most pressing issues and concerns (or by generating so many pageviews that your advertising supports you). Here’s an excellent post about how bloggers make money.
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