I started blogging a little less than four years ago because I needed an outlet that would let me write and share what I had written with other people. I’d been writing poetry, essays, and short stories since I was a little girl, and I needed to feel like myself again.
Because I just wanted to write, I wasn’t the least bit concerned about marketing, advertising, followers + readers + subscribers, or even… gasp… making money.
For those who can master SEO and affiliate marketing, there’s no doubt that blogging can be ridiculously profitable, if that’s your aim.
If you’d like to make money blogging, you’ll need to learn, do, and master these things:
- Know your purpose, intention (mission), and long-term blogging goals
- Create a self-hosted blog
- Choose a profitable niche
- Create your unique brand
- Learn how to create quality content, consistently
- Create a schedule for writing and a schedule for learning about blogging
- Develop a writing schedule that works– so you can write and research more efficiently
- Master SEO and keyword research
- Become part of an online community: network and build your follower base
- Decide when, where, and how to get help throughout your blogging journey
- Learn useful time-management strategies
- Create your budget for blogging
- Develop an effective social media strategy
- Make S.M.A.R.T. blogging goals
- Identify time-saving social media management tools
- Understand the ways bloggers make money (and replicate them for yourself)
- Create Ebooks and self-publish
- Create a podcast and/or make videos
- Learn the legal stuff you may need to worry about
- Decide what tasks you’ll assign yourself as homework daily, weekly, and monthly
- Know what decisions you’ll need to make as a brand new blogger
- To create your own brand.
- To support and be supported by a unique online community of writers and artists.
- To learn and perfect highly marketable skills.
- To clarify your personal and professional goals and challenge yourself to always learn something new.
- To become intentional about creating passive income, and perhaps become an entrepreneur.
But these aren’t things that I knew—or even things that I cared about—before I started blogging.
If money’s not your goal, there are still plenty of reasons to blog.